
An interview with the college’s main
money-maker: Susan Blanchard, assistant dean for development
by Brooke Bunch
“Fundraiser” could be Susan
Blanchard’s middle name.
For Blanchard, the assistant dean
for development at OU-COM, soliciting money for the university’s
medical school is second nature. Blanchard, who worked for more than
a decade as a development professional at Ohio State University,
helped to raise a record-high $3.5 million during the Ohio
University Bicentennial Campaign.
She recently took a moment out of a
busy day to talk about her career at the college and her passion for
fundraising.
What brought you here to Ohio
University?
Blanchard: I was drawn to
OU-COM five years ago, mostly because I was looking for a
better quality of life, but I still wanted to practice my
profession at a premier organization. Ohio University and OU-COM
impressed me from the very start and have
truly fit the bill. The college is an institution that I can
get my arms around and feel like I am making a difference. I enjoy
making my unique contribution to the good of the order.
How much do you raise in a
typical year?
Blanchard: We’ve raised an
average of $800,000 a year over the last five years.
How are the funds used?
Blanchard: Our donors have
given to several high-priority areas, including funding a chair in
diabetes and cardiovascular research, and 11 new scholarship funds.
Decisions about where contributions are used are totally determined
by the donor’s intentions. About 99.9 percent of all donors know,
from the very first conversations, the areas where they want their
contributions to have an impact. It can be anything from the
Learning Resource Center to a special project like the Chip Rogers
Tribute.
How has your area’s role changed
over the years?
Blanchard: We have a greater
focus on major gifts; we’ve enhanced the alumni direct mail program
significantly and are increasing
the number of one-on-one contacts. Now that we are approaching
OU-COM’s first 25th class reunion (Class of 1980),
reconnecting with our maturing alumni is critical to the college’s
long-term future. I also believe that closely partnering faculty and
staff in fundraising efforts is essential.
What’s next?
Blanchard: We just finished
the university Bicentennial Campaign. OU-COM raised $3.5 million —
more than the college had ever raised in a similar period of time.
The next step is to continue the momentum that’s been built up over
the last couple of years and move into the next campaign with an
even stronger volunteer and alumni base.
What do you like most about your
job?
Blanchard: I enjoy building
relationships with our existing donors and cultivating future
donors. And, Jack Brose is a great dean to work with. Bringing the
faculty and donors together for the purpose of advancing the college
is a real honor and privilege for me; it’s very satisfying.
Fundraising, in many ways, is a visionary process. The money raised
lays a foundation for achieving the college’s goals and mission.
That’s really what it’s all about.
What do you like most about Ohio
University?
Blanchard: I love the
family “feel” of OU-COM, OU and, really, the whole Athens community.
People really
care and are not only willing, but actually excited, to help each
other on so many levels, professionally and personally. Again, I
like being part of a place I can put my arms around and truly
embrace. I feel like I’m doing that everyday here.
What are some things you enjoy
outside OU-COM?
Blanchard: Well, I’m a
mentor, which is very fulfilling. Having a positive impact on our
students’ lives is a kick. If you are wondering why, just ask my
three twenty-something children: I’m still mentoring them whether
they want it or not! I volunteer for a
national dog rescue organization, have a passion for metal smithing
and really enjoy living in the country. I get the best of
both worlds, because my work frequently takes me to metropolitan
communities, but I get to live in this wonderful, green environment.
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