
An interview with Carl Denbow, special media
project director for Family Health® radio
by Tara Beverly
Nothing can slow down Carl J.
Denbow, Ph.D. Whether he was teaching journalism at Marshall
University, director of public relations at Kirksville College of
Osteopathic Medicine, working for WOUB radio, serving in the U.S.
Navy or director of communication for OU-COM, Denbow puts his heart
and soul into his work. He is a co-founder of the Family Health®
radio program and now serves as the program’s special media project
director.
How long have you
been here at OU-COM?
Denbow:
I started in the fall of 1978; this
past September it was 26 years.
What is your
educational background?
Denbow:
I received by bachelor of science degree in journalism from Ohio
University in 1968, my master’s degree from Ohio State University in
1969 and a Ph.D. in mass communication from Ohio University in 1973.
What do you like
best about your job?
Denbow:
I really enjoy working part
time as the project director for the Family Health® radio
show, as well as working with on the Family Medicine
newspaper column. I like these two because there is a great deal of
interesting content. I am constantly learning new things about the
medical field, which I really enjoy.
What year was the
radio show started?
Denbow:
Family Health®
was started in 1981. The idea for the show came out of brainstorming
session that a WOUB producer, Ed McDonald; Fred Jensen, D.O., and I
had.
What led to the
development of the show?
Denbow:
There were very unusual circumstances that led to the development of
the show. Ed had a show, Appalachia Health Help, prior to
this for several years. To get ideas for the show he would call me,
and I would recommend people on the faculty that had expertise in
the topics that he was doing stories on. Dr. Jensen was a
pathologist on the medical faculty, but he also had radio
background. The three of us came up with the idea of having a
short-form — 2-1/2 minute and tightly scripted — radio show. The
show began and has been a success ever since.
What are the keys
to the success of the radio program?
Denbow:
Family Health aims at providing information about current
medical topics that people are asking their family physicians about
as well as to answer specific medical questions from the listeners.
We try to pick topics that are of general interest and those which
are being discussed in the lay-oriented health care newsletters at
the time. This seems to make the show successful; we are now in our
20th season. About 12 million people tune in daily to the
nearly 300 stations that broadcast the program in the United States.
Locally, it is carried by WOUB, WAIS and WJKW.
What direction do
you think the program will take when you do leave permanently?
Denbow:
I hope that doesn’t happen any time
soon. When it does though, I’m hoping that we have a strong enough
infrastructure for the program so that it can continue indefinitely.
One of the things we have had is an annual battle for funding. The
radio show is not very expensive to run, but there are production,
distribution and other costs that must be covered. I would like to
leave the program with a stable funding base. Ideally, I would like
to find someone that could take over my job after working with me
for a year. It takes a lot of hard work.
What do you like
to do in your free time?
Denbow:
I am an officer in the Athens County Amateur Radio Association. I
also enjoy researching genealogy. I am co-editor of a family
quarterly newsletter called The Denbow Diaspora with my
cousin James Denbow, a professor of archaeology at the University of
Texas, and I have served as a beta tester for a computer program
called “The Master Genealogist.” I love to study and read about
history. I also enjoy computer programming. I’m also a relatively
new grandpa and enjoy seeing my granddaughter, Solvéig, when she
comes to visit. Finally, I’m writing a novel about the Civil War
that’s loosely based on my family history here in Southeastern Ohio.
What
contributions do you feel OU-COM has made to Athens County and
Southeastern Ohio?
Denbow:
After having worked for OU-COM for such a long time, I know it is a
very special place. Our mission and role here is very unique. This
school was put here to provide health care to underserved families
in Ohio. We have done this very well. A high percentage of our
graduates go into family practice. In fact, many of our graduates
practice in Southeastern Ohio. OU-COM has made a tremendous
difference in health care in this area through our graduates,
clinical services and outreach programs. I feel very honored to have
played a small part in this success.
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