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College magazine gets new name, look
Goodbye Today’s D.O.;
hello Ohio University Medicine
[A letter
from
Karoline Lane, Director of Communication]
You’ll
notice a new publication, Ohio University Medicine,
in your mailbox soon. On behalf of the communication office
staff, we are pleased to present this redesign of the college
magazine.
As the
college moves through its third decade, our magazine now has
a new name, a new look, a new online presence and new
editorial punch. Those of you familiar with The Ohio D.O.
and Today’s D.O. might ask: Why the change?
First, we
want our magazine to reflect a more modern expression of the
college mission as we live it today. Second, we want to make
the publication more enjoyable and engaging for our readers.
And third, we are seeking greater efficiency in this
time of economic challenge.
When Carl Denbow,
Ph.D., the college’s longtime communication director,
published the first issue of The Ohio D.O. in the
summer of 1980, the college had 21 new graduates and
countless individuals who worked hard to make this college a
reality. Denbow and his staff hustled to publish that first issue in
conjunction with OU-COM’s first graduation. Among other
stories, early magazine issues honored clinical faculty at
the college’s early Regional Teaching Centers; reported on
its fifth convocation, where Senator Howard Metzenbaum
received a Phillips Medal of Public Service; and profiled
students passionate about serving rural Ohio.
Now, 29
years after those first publications,
the magazine continues to cover topics that speak to the
OU-COM mission of innovative learning, focused research
and compassionate care for Ohio and beyond. But the
college has grown substantially, and the revitalization of
the magazine reflects that growth.
Today
OU-COM has 2,461 alumni, and they are leaders in every field
of medicine. The college continues to evolve its curricula
and programs in response to medical advances, societal
changes and technological growth. Our research efforts are
leading to new treatments, new diagnostic methods and new revenue streams. More than 25
partners now participate in the college’s statewide Centers
for Osteopathic Research and Education, and CORE continues
to develop as a national leader in osteopathic medical
education.
Our
redesigned publication will express our priorities, our
progress and our challenges. Ohio University Medicine
is about our Ohio University pride, our osteopathic pride
and our inclusiveness.
As for
making the magazine
more
enjoyable and engaging, you may notice an emphasis on bold imagery
and graphics and shorter stories. It’s a subtle shift
in our storytelling because we know our readers have great
demands on their time. The magazine staff endeavors to make every picture and every word count.
And to
our third reason for change: greater efficiency. The
communication office response to recent economic challenges includes reducing
the number of magazine pages, creating an online version and
implementing a more economical in-house development process.
As Dean Jack Brose, D.O., writes in this first issue,
“Even though Ohio University Medicine is smaller than
Today’s D.O., our newfound vibrancy and the
accompanying web site help extend our reach.” Depending on
budget realities, there may be more changes ahead.
Ohio
University Medicine
is currently published twice a year. The
winter 2009 issue showcases medical training in preparation
for the upcoming aging boom, childhood obesity intervention
in Southeastern Ohio, and real-life lessons in
professionalism with the State Medical Board of Ohio. You
can find additional, web-exclusive stories, photo galleries,
surveys and more at
www.oucom.ohiou.edu/OUM.
In
addition to the communication office staff members who
contributed to the redesign process, I would like to thank
the members of our editorial advisory board who gave
generously of their time and knowledge. A list of board
members and magazine staff appears below.
We hope
you enjoy Ohio University Medicine, and we invite you
to help us further develop the magazine. Please
send us your feedback on the new magazine and its online
version at
www.oucom.ohiou.edu/OUM/ContactUs.asp,
or via email to
oum@oucom.ohiou.edu. As always, we
are constantly looking for news and great stories, so please
include your story ideas.
Best
regards,
Karoline
Lane
Director of
Communication
Editorial Advisory Board
John A.
Brose, D.O.
Dean,
College of Osteopathic Medicine
Pat
Burnett, Ph.D.
Director, Student Affairs
George
Dunigan II
Director, Governmental Affairs
Judith
Edinger, M.Ed.
Director, Predoctoral Education
Andrea
Gibson
Director, Research Communications
Ohio
University
Jill
Harman, M.Ed.
Director
of Alumni Affairs
Christine Knisely, M.A.
Executive Director of Research and Grants
Daniel
Silbiger
Student
Government Past President
Edwin
Rowland, Ph.D.
Chair,
Department of Biomedical Sciences
John
Schriner, Ph.D.
Director
of Admissions
Kathy
Trace, M.H.A.
Director
of the Area Health Education Center, Community Health
Programs
Patricia
Westfall, M.S.
Professor of Magazine Journalism
E.W.
Scripps School of Journalism
Sharon
Zimmerman
Director
of Medical Development, Executive Director of Alumni Affairs
Editor
Karoline
Lane, M.L.S.
Managing
Editor
Anita
Martin
Copy
Editor
Shelby
Mullins
Design
Jeff
Brown
Web Design
Tim Creamer
Web
Development
Eric
McFadden
Photography
John
Sattler
Contributing Photographers
Leonardo
Carrizo
Michael
Kleinfeld
Kevin
Riddell
Writers
Natalie
Cammarata
Richard
Heck
Anita
Martin
Stephen
McKean
Mary
Reed
Susie
Shutts
Dwayne
Stewart
Administration
Roderick
McDavis, Ph.D.
President, Ohio University
John A.
Brose, D.O.
Dean,
College of Osteopathic Medicine
Karoline
Lane, M.L.S.
Director, Office of Communication
Marie
Graham
Associate Director, Communication Design Services
Opinions
expressed in Ohio University Medicine are those of
the authors and do not necessarily reflect viewpoints of the
Ohio University College of Osteopathic Medicine.
© ’09
Ohio University College of Osteopathic Medicine.
Editorial offices:
Room 330
Grosvenor Hall
Ohio
University
Athens, Ohio 45701
Address
updates for Ohio University Medicine should be
referred to:
Sheila
Bycofski
OU-COM,
332 Grosvenor Hall
Athens,
OH 45701
phone:
(740) 593-2346
e-mail:
bycofski@ohio.edu
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